Flying Fish Cupping
A video campaign featuring Michael Phelps, combining testimonials, product demonstrations, social clips, and documentary stories from one eight-hour shoot.
- Filming day
- 1
- Hours of filming
- 8
- Finished videos
- Approx. 7
- Video formats
- 2
Introduce the product and its story.
Flying Fish Cupping wanted a campaign featuring its cupping product and Michael Phelps. The videos brought together his on-camera testimonials, demonstrations of him using the device, and the stories behind the product.
Voyage handled the project from planning through final delivery, creating a mix of horizontal and vertical videos for different types of content.
Testimonials, demonstrations, and personal stories.
Michael Phelps spoke about the product on camera and demonstrated using it. Shorter social videos featured product hero shots and footage of Michael holding the device.
Other pieces took an informational or storytelling approach, including horizontal videos about how the brand name and product came about. The campaign also included documentary videos exploring Michael Phelps’s past.
From concept to final delivery.
Planning & Client Collaboration
Voyage handled pre-production and met with the client several times before filming, both in person and virtually.
Filming & Direction
One eight-hour shoot captured Michael Phelps’s testimonials, product demonstrations, and footage for the campaign’s different videos.
Post-Production
Voyage edited approximately seven videos in horizontal and vertical formats, from short social clips to longer informational and documentary pieces.
One shoot. A range of videos.
Voyage delivered approximately seven videos in a mix of horizontal and vertical formats. The campaign ranged from short product-focused social clips to longer stories and documentary pieces.
- Social media clips between 10 and 30 seconds
- Horizontal videos between one and four minutes
- Product shots and Michael Phelps holding or using the device
- Informational videos and stories about the brand name and product
- Documentary videos about Michael Phelps’s past
Planning a video campaign?
Talk with Voyage about testimonials, product demonstrations, and a range of videos for your brand.