Commercial Production · Case Study

Complete for Men

A three-day video and photo campaign for men’s personal care products, combining product hero shots with demonstrations by two male models.

Complete for MenFeatured Product Video
Production days
3
Locations
3
Finished videos
Approx. 5
Edited photos
Approx. 100
The Goal

Show the products and how they’re used.

Complete for Men wanted videos and photos featuring its men’s personal care products, including shampoo and body wash. The content was created for the brand’s website, social media, and paid advertising.

Voyage handled the full production, from planning and casting the models to photography, filming, voiceovers, and editing. The campaign paired shots of the products with footage showing them in use.

The Campaign

Product hero shots and demonstrations.

Two male models appeared on camera, demonstrating the products through actions such as applying shampoo and using body wash. These scenes showed the products as part of a washing routine.

A dedicated studio day focused on product hero shots. Voyage also created voiceovers and added text callouts to the videos, bringing product footage and demonstrations together across the campaign.

Voyage’s Role

From concept to final delivery.

01

Planning & Casting

Voyage planned the three-day production and cast two male models for the product demonstrations.

02

Video & Photography

The team filmed and photographed the campaign across two homes and a studio, capturing the products on their own and in use.

03

Voiceover & Post-Production

Voyage created voiceovers, added text callouts, and edited approximately five videos and 100 photos for the brand’s website, social media, and paid ads.

Filming Locations

Two homes and a studio day.

The three-day shoot took place at a home in Scottsdale, a home in Chandler, and Voyage’s studio in Tempe, Arizona.

The homes provided settings for the models to demonstrate the products in use. The studio day focused on hero shots of the products.

The Deliverables

A set of videos and photos.

Voyage delivered approximately five finished videos and 100 edited photos. The videos ranged from 30 seconds to two minutes and included both horizontal and vertical formats.

  • Approximately five finished videos
  • Video lengths from 30 seconds to two minutes
  • A mix of horizontal and vertical formats
  • Approximately 100 edited photos
  • Content for the website, social media, and paid advertising
Your Next Project

Planning a product campaign?

Talk with Voyage about product videos and photography for your website, social media, and paid ads.